From Uncertainty to Growth: AI as a Lever for Solo Freelancers
Markets & Capital
Jenny Habermehl
Generative AI is fundamentally changing creative work – and new opportunities are emerging for solo freelancers in particular to work more efficiently, sharpen their offerings and shape growth. Jenny Habermehl takes you on her journey through the last few years of her self-employment: where did she start, which experiments worked – and how did new services and products emerge from them? The impulse gives an honest insight into the opportunities, uncertainties and decisions along the way and shows how AI is shifting creative processes and thus opening up new entrepreneurial perspectives for creative professionals.
Format: Impulse
Stage: K6
Speakers

ki × design
Jenny Habermehl
Creative Director M.A., Lecturer, Author