Larissa Pohl

The experienced strategist has been at the helm of WPP Open X in Europe since the beginning of 2022 and is responsible for business with one of the agency's largest clients, The Coca-Cola Company, in the 39 markets across 55 brands. She began her career in 1996 at the agency wob, where she was appointed to the Supervisory Board in 2023. In 2007, she moved to Ogilvy, where she was promoted to Head of Strategy. This was followed by 3 years as Board Member & Partner at Jung von Matt, after which Pohl moved to Wunderman Thompson (now VML), where she first became CSO and then CEO. Since 2021, she has also been President of the Association of Communication Agencies GWA.